TikToks

I lead the on-set capture of talent-led TikToks aimed at capitalizing on trending content while supporting marketing initiatives and goals. My team worked with show production and talent teams to produce videos like the clips you’ll see below.

The first is a series of videos to support the marketing campaign for the show Side Hustle crossover episode That Young Warped Danger Hustle. This episode served as a 4 show crossover that include almost all of the live action talent at the time. I lead the production of these TikToks.

SpongeBob TikToks

While the clip above is campaign work, the clip below features more evergreen pieces aimed at maintaining a strong fandom by capitalizing on existing platform trends.

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