Utah-based personal injury law firm Larson Law needed to shift gears from traditional legal posts to sizzling short-form video content that showcased their expertise and human touch. For 6 months, Rodney partnered with the firm and their agency Story Tell It to craft a killer social strategy with:
A brand social and creative strategy to guide their online marketing.
A paid social marketing plan to amplify reach and attract clients.
Launching a TikTok channel to tap into a younger audience.
Streamlining the content creation process for smooth execution.
Consulting on hiring a dedicated social media coordinator to keep the momentum going.
5 Attorney Red Flags: To boost Instagram growth, Rodney cooked up this paid campaign, using eye-catching visuals and relatable content to attract potential clients.
Tips for Dog bite victims: Capitalizing on the pet power trend, Rodney created this informative piece, showcasing Larson Law's expertise and compassion in a furry-friendly way.
Cheapest Gen Z drivers: This TikTok gem was crafted to grab Gen Z's attention and establish Larson Law as their legal bestie.
Spongebob Best Episode 2019 Shorty Awards Finalist and Audience Honor in Polls Surveys: Remember March Madness? Rodney's team took that frenzy and supercharged it with Nick's biggest star – Spongebob Squarepants! We crafted epic Instagram Story voting brackets, like the "Best Episode Ever" showdown, racking up millions of engagements every time.
This Spongebob bracket wasn't just online fun – it was a fan-powered journey. Viewers voted for their all-time favorite episode, with the grand champion actually announced in a real episode of the show! The result? A whopping 3 million+ votes cast, proving that Rodney's brackets are the ultimate engagement magnets. Talk about ultimate fan service!
Emoji Kitchen 2021 Shorty Awards Winner for Best Use of Emojis:
Our "Emoji Kitchen" series on IG was a recipe for success (pun intended!), serving up fan-fave food holidays with non-IP flair. Imagine emoji chefs whipping up familiar dishes with a dash of humor and a whole lot of creativity, all using emoji "ingredients." This delicious digital dish landed a Shorty Award for Best Use of Emojis in 2021, proving that sometimes, the tastiest content comes without a cartoon character in sight!
Avatar Face Filter 2021 Cynopsis Model D Winner for Best Overall Social Marketing Campaign:
I wasn't just making Instagram Stories sing, I orchestrated Nickelodeon's cross-platform face filter takeover! From Spongebob to Avatar, fans morphed into their fave Nick characters across Instagram, TikTok, & Snapchat. This filter frenzy wasn't just fun - our Avatar filter snagged the Cynopsis Model D award for best overall social campaign in 2021. Ready to filter-fy your brand? Let's chat!
Rodney is the mastermind behind those talent-powered TikToks you can't stop watching. He led the on-set capture, turning trending sounds and challenges into sizzling content that crushes marketing goals. Working hand-in-hand with show production and talent teams, his team conjured up electrifying videos like the ones you see below.
CEDIA supercut : Conquering TikTok with animation is TOUGH. But Rodney's team cracked the code for Nickelodeon, crafting viral hits without show footage or voice actors. Their secret weapon? Leaning into SpongeBob's wacky IRL fandom! Forget fancy animation - trending challenges, iconic characters, and pure SpongeBob vibes dominated the scene, proving sometimes, personality trumps pixels.
On-set games and trends: That Young Warped Danger Hustle: Remember that epic Side Hustle crossover episode? All-star cast? Four shows colliding? Yeah, you bet I spearheaded the TikTok campaign for that monster. We tapped into trending beats, unleashed hilarious skits, and boom – viral gold.
Spongebob Content: Conquering TikTok with animation is TOUGH. But Rodney's team cracked the code for Nickelodeon, crafting viral hits without show footage or voice actors. Their secret weapon? Leaning into SpongeBob's wacky IRL fandom! Forget fancy animation - trending challenges, iconic characters, and pure SpongeBob vibes dominated the scene, proving sometimes, personality trumps pixels.
Spongebob Face Roulette 2019 Shorty Awards Finalist and Audience Honor in Best Instagram Story: SpongeBob got scrambled, fans went wild! Rodney's face-twisting "SpongeBob Face Roulette" on Instagram Stories had viewers desperately tapping to catch his perfect mug before it morphed into chaos. This interactive frenzy snagged Shorty Awards finalist and audience honor status, proving that a little silly goes a long way on social.
Super Bowl 53 CYOA: Rodney turned Super Bowl 53 into Nickelodeon's social slam dunk. He orchestrated an interactive takeover where fans steered Nick stars through the event via Instagram Stories. Slime time? Check. Epic engagement? Double check.
Avatar Find the Real sticker: Remember those "I Spy" games where you squinted to find the hidden object? Take that to the next level with Find the Real Sticker, Nickelodeon's IG Stories sensation! Fans couldn't scroll past these addictive mini-games, tapping like mad to spot the genuine sticker amidst a growing jungle of imposters. This wasn't just fun and games – it was a masterclass in maintaining high levels of engagement using fan love for various Nickelodeon IPs.
Star Trek Prodigy: Rodney beamed Star Trek Prodigy onto social media! He led the launch campaign, crafting two sweet treats: a candy spaceship for Halloween (kids, candy, cartoons – boom!) and a "Ship-in-a-Bottle" video for Star Trek Day. These creative bites fueled major engagement, proving Rodney's social strategies are truly out of this world. Ready to boldly go where no brand has gone before?
2021 Black Poetry Day: Rodney raised his voice for Black Poetry Day, crafting a powerful animation celebrating the Black national anthem. Voiced by The Loud House's Clyde McBride, this bespoke video went viral, soaring beyond social media to hit on-air and across Nickelodeon's digital channels. It's proof that Rodney's storytelling resonates on all platforms!
Compliment Day: Coach Kreeton's compliments are still fire! Rodney's team cooked up this wacky Instagram story with Kel Mitchell himself, reviving his legendary character to roast fans (in the nicest way possible) for a hilarious #ComplimentDay celebration. It's pure All That mayhem, proving Rodney knows how to turn nostalgia into social gold.
Spongebob Trivia Twitch:Nickelodeon’s first ever live trivia hosted on Twitch and Kahoot. Moderator Brendan Milove hosted the 40 min stream with iconic Patrick Starr himself, Bill Fagerbakke stopping by for a question.
KCS Orange Carpet: Jojo Siwa, Shawn White and others stopped by to join the hosts of Nickelodeon’s behind the scenes show Inside Nick on the orange carpet at the 2018 Kids’ Choice Sports Awards. Celebs answered sports trivia while trying to navigate a series of games lead by our hosts.
Will it Slime?:The special episode of Nickelodeon’s behind the scenes YouTube show Inside Nick was the first ever triple social livestream - across the YT, Instagram and Facebook. Streamed from the iconic Double Dare set, viewers got to vote on which items where slimed culminating in our hosts getting in on the mess.